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Marketing Optimizer: A Cloud Transformation Success Story
From Slow Deployments to Lightning-Fast Performance
Our Trust Indicators
100%
Infrastructure Visibility
75%
Manual Effort Reduced
24/7
Real-time Monitoring
65%
Performance Improvement
Case Study
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Marketing Optimizer
Marketing Optimizer, a global SaaS startup in Sales Engagement & CRM, offers an all-in-one marketing automation solution with features like A/B testing, call tracking, lead management, campaign tracking, cold outreach, and email marketing
As their customer base expanded, scalability, performance bottlenecks, and deployment inefficiencies became major obstacles. EaseCloud partnered with them to modernize their infrastructure, automate deployments, and improve security, delivering a high-performance, cost-optimized cloud solution.
Project Overview
Duration
3 months implementation
Company Size
Startup
Geographical Presence
Global
Client
Marketing Optimizer
Related Industries
Related Services
The Problem
Our platform was growing, but our infrastructure wasn’t keeping up. Pages took too long to load, deployments were a nightmare, and scaling costs were unpredictable. We needed a solution that would make everything smoother, faster, and more efficient. Marketing Optimizer faced critical technical and operational challenges that limited growth and efficiency.
Performance & Scalability Limitations
Slow API response times—over 3 seconds per request—led to delays. Limited requests per second (RPS) at 24 restricted concurrent users. Inefficient AWS resource allocation drove up infrastructure costs.
Deployment & Stack Modernization Issues
The platform ran on an outdated PHP version on Windows, affecting performance. Manual deployments caused delays and errors, with no CI/CD pipeline slowing down feature releases.
Security & Authentication Gaps
Lack of strong access control required secure authentication and role-based access management. Compliance and data protection needed improvements in user security protocols.
The Resolution
A structured, phased approach was implemented to modernize Marketing Optimizer’s cloud infrastructure, enhance performance, strengthen security, and automate deployments for seamless scalability and efficiency.
Implementation Timeline
Successfully executed in 3 months, ensuring improved performance, scalability, and security before peak usage periods.
99.99%
System Uptime Achievement
40%
Cloud Cost Reduction
280 RPS
Increased Request Capacity
Quick Overview
- Cloud Migration
- Performance Optimization
- Security Enhancements
- CI/CD Implementation
- Infrastructure Modernization
Cloud Migration & Infrastructure Optimization
99.99%
System Uptime Achievement
Migrated from Windows to Linux ARM, improving security and performance.Upgraded PHP, MySQL, and Nginx to enhance processing speed.Implemented a high-availability architecture for better uptime and load balancing.
Performance Scaling & Cost Optimization
40%
Cloud Cost Reduction
Optimized AWS infrastructure, cutting cloud costs by 40%. Increased RPS from 24 to 280, allowing more concurrent users. Reduced API response time from 3s to 1s, boosting efficiency.
Security & Authentication Enhancements
100%
Secure Authentication
Integrated Auth0 for secure authentication & authorization. Strengthened IAM (Identity & Access Management) policies.
Deployment Automation & DevOps Implementation
Faster
Feature Rollouts
CI/CD pipeline implemented using GitHub & AWS CodePipeline. Enabled automated deployments & testing, reducing manual errors. Faster feature rollouts with continuous integration & delivery.
The Impact
Achieved significant performance gains, cost optimization, and operational efficiency, ensuring a scalable and secure infrastructure for future growth.
3s → 1s
API Response Time Reduction
5s → 1.2s
Page Load Time Reduction
24 → 280
Requests Per Second (RPS) Increase
40%
AWS Cost Reduction
Key Achievements
Performance & Scalability Boost
API response time reduced from 3s to 1s, and page load time improved from 5s to 1.2s, resulting in faster user interactions. RPS increased from 24 to 280, enabling better scalability and concurrent user support.
Cost Optimization & Operational Efficiency
Achieved a 40% reduction in AWS costs by optimizing cloud resource utilization. Faster deployment cycles enabled quicker feature releases, leading to more customer onboarding at the same operational cost, improving ROI.
Security & Deployment Reliability
Implemented secure authentication, enhancing user access control. CI/CD automation eliminated manual deployment errors, reducing downtime and increasing deployment efficiency.
Long-term Benefits
Future-Proof Infrastructure – Scalable cloud environment supporting business growth.
Smoother Feature Deployments – CI/CD automation allows continuous improvement.
Lower Maintenance Costs – Efficient cloud management reduces overhead.
Stronger Security Framework – Compliance-ready authentication & access control.
Technology Stack
Utilizing AWS services and cutting-edge technologies to deliver a high-performance, scalable, and secure cloud solution.
Our Main Categories
Infrastructure & Cloud
AWS EC2
AWS S3
AWS IAM
AWS SES
AWS RDS (MySQL)
AWS CloudFront
AWS Load Balancer
Linux ARM
Nginx
PHP (Slim Framework)
Development & CI/CD
AWS CodePipeline
GitHub
PHP
Angular
Terraform
Monitoring & Security
Auth0
AWS IAM
Prometheus
Grafana
AWS CloudWatch
Transforming Digital Retail Experience
Our Digital Experience
Cloud Migration & Infrastructure Optimization
Migrated from Windows to Linux ARM, improving security and efficiency.Upgraded PHP, MySQL, and Nginx to ensure better performance & compatibility.Built a high-availability database & web fleet, enabling seamless scaling.
Performance Scaling & Cost Optimization
Increased RPS capacity from 24 RPS to 280 RPS, supporting higher traffic.Reduced API response time from 3s to 1s, enhancing user experience.AWS Cost Optimization, cutting cloud expenses by 40% through efficient resource management
Security & Authentication Enhancements
Integrated Auth0 for secure authentication & authorization.Strengthened IAM (Identity & Access Management) policies to prevent security breaches.
Deployment Automation & DevOps Implementation
CI/CD Pipeline implemented using GitHub & AWS CodePipeline for automated deployments.Reduced deployment time, allowing faster feature rollouts & updates.
To overcome these challenges, EaseCloud revamped Marketing Optimizer’s infrastructure with a focus on cloud efficiency, security, and automation.EaseCloud transformed Marketing Optimizer’s cloud infrastructure, ensuring scalability, security, and cost efficiency. Through cloud optimization, performance scaling, and automation, we helped them achieve lightning-fast deployments and seamless user experiences.
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